The famous trio of Alfa Romeo Berlina Aerodinamica Tecnica concept cars, B.A.T. 5, 7 and 9d have sold for a staggering $14,840,000 during Sotheby’s Contemporary Art Evening Auction in New York. The amazing sale figure set a new record for the most valuable post-war Alfa Romeo sold as a single lot at auction and one of the most valuable of any Alfa Romeo ever to be sold.
The fully digital presentation witnessed nearly one million viewers tuning in to view Sotheby’s live-streamed sales of Contemporary and Impressionist & Modern Art. The Italian trio of automotive icons, offered as one lot, saw strong pre-sale interest, as well as bidding activity during the auction, which comes as no surprise given the rarity and desirability of the beautifully-designed and sculptural examples of automotive art.
The presentation was kicked off with a 30-minute pre-show highlighting the sale’s top lots including the Alfa Romeo B.A.T. cars featuring well-known journalist Kurt Anderson discussing the significance of the offering with Ian Kelleher, Chief Marketing Officer of RM Sotheby’s.
“The sale of the B.A.T. concept cars during Sotheby’s Contemporary Art Evening Sale represents the second time RM Sotheby’s has offered a motor car as part of a Sotheby’s art sale—the first time being when we sold the Michael Schumacher Ferrari F2001 Formula 1 race car in 2017. No other organization in the world has a client base as far-reaching as Sotheby’s and since we have worked so closely and successfully with them in the past, working with them again on the sale of the B.A.T. trio made perfect sense. Last evening’s Contemporary Art Evening Auction was a perfectly executed example of cross-category collaboration by the market leaders in both cars and fine arts and served as further evidence of RM Sotheby’s expertise and leadership in the market for bringing important automobiles to auction
Regarded by many as the seminal vehicle designs of the 20th century, the B.A.T. 5, 7, & 9d were produced by Bertone and presented individually to the public at the Turin auto salons over three consecutive years in 1953, 1954 and 1955.
Despite their individual popularity and collective significance, the B.A.T.s were never displayed together when new. Offered in the Sotheby’s sale from long-term ownership and for the first time as a united trio, the three cars showcased that the power of artistry and ingenuity is always attractive on the market, no matter the medium.