Aston Martin launches No Time To Die Campaign With Giant Corgi Box

Aston Martin - Corgi - No Time To Die

Remember the Bond movie that keeps getting delayed? Well, it’s only a month away so Aston Martin launched a ‘No Time To Die’ campaign today with an exclusive screening of its No Time To Die TV spot, against the backdrop of London’s Battersea Power Station.

Like many blockbusting movies, No Time To Die was hit by the pandemic, eventually being pushed back three times. The 25th Bond movie is now due to be officially released globally from September 2021 and features four iconic Aston Martin models from past, present, and future.

Her Majesty’s secret agent returns to the cinema for the first time in four different models that have appeared in a 007 film: the DB5, the classic Aston Martin V8, the brand’s super GT – DBS, and the exceptional Aston Martin Valhalla – the forthcoming mid-engined hypercar.

Aston Martin - Corgi - No Time To Die

To celebrate the return of 007’s Aston Martin DB5, Aston Martin and Corgi also unveiled a full-size replica of the original 1965 Corgi DB5 model toy box. Located at The Coaling Jetty, outside Battersea Power Station, the life-size model which measures 5.66 metres long, 2.7 metres tall, and 2.7 metres deep, replicates the original Corgi design and houses an Aston Martin DB5 Goldfinger Continuation car.

No Time To Die Corgi Display

The DB5 is complete with a broad selection of working gadgets that fans will recognise from the classic James Bond film: rotating number plates, a retractable bulletproof rear shield, extending front over-riders, and of course those quirky pop-out machine guns.

The grand unveiling was carried out by Marek Reichman, EVP & Chief Creative Officer, Aston Martin Lagonda. Reichman was joined by Chris Corbould OBE, Special Effects Co-Ordinator, who is not only responsible for some of the most iconic James Bond action scenes from the past 14 films but was also heavily involved in the engineering of the eight DB5 stunt replicas produced for the movie and the working gadgets on the DB5 Goldfinger Continuation cars.

Marek Reichman said:
“We are really honoured to be marking the start of the No Time To Die campaign today with this exciting unveil. Aston Martin’s relationship with James Bond spans decades and the DB5 is, without question, the most famous car in the world by virtue of its 50-plus year association. Working with EON Productions and Chris Corbould to build 25 of the DB5 Goldfinger Continuations was a truly unique project for everyone involved at Aston Martin. Now, to work with Corgi – another quintessentially British brand – and to see James Bond’s most cherished car sitting inside a to-scale toy box in central London is quite outstanding”.

In case you’re interested, the full-size replica Corgi DB5 box will be on display at Battersea Power Station for the general public to see until 1 October 2021.

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First Aston Martin DB5 Goldfinger Continuation Produced

2 Comments

  1. The Aston in the box looks great and brilliant idea . Just a minor point in the script”Honoured ” does have a”u” in it please. Bond, being British, would have got that correct.

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