Audi Brings Colouring Initiative To The Boredom Drive

Audi Colouring Initiative
Audi Colouring Initiative

Audi has joined the boredom initiative drive campaign by creating illustrations of some of its emblematic models, which can be downloaded for free on the internet for colouring and sharing on social networks.

The COVID-19 pandemic crisis has led to brands rethinking how they can connect to their followers and potential customers by ‘virtually’ reaching out and encouraging social interaction by means of the digital experience.

There are three main models of this ‘four-rings’ initiative, which seeks to provide parents with a tool to share and entertain their children and alleviate some of the tedious boredom.

The legendary Audi Quattro S1 is the most radical and extreme evolution of the iconic Sport Quattro, engraving its legendary status on the rallying circuits in the mid-1980s. The desirable Quattro celebrates its 40th anniversary this year.

Let your imagination run wild as you add vibrant colour to the Audi TT Coupé, an icon of design whose first generation debuted in 1998, three years after the appearance of the concept on which the production model was finally based. A sports car that represents the purity of driving, corresponding to the Audi TT RS Coupé. The Audi Q3 Sportback is another model available for download below.

Illustrations can be downloaded via this link.

Fuel consumption of the mentioned models:

Audi TT Coupé
Combined consumption in l / 100 km: 6.8 – 8.2
Combined CO2 emissions in g / km: 153 – 186 (137 – 161)

Audi TT RS Coupé
Combined consumption in l / 100 km: 9.1 – 9.5
Combined CO2 emissions in g / km: 208 – 215 (181 – 183)

Audi Q3 Sportback
Combined consumption in l / 100 km: 6.8 – 9.3
Combined CO2 emissions in g / km: 154 – 211 (130 – 174)

Honda Initiative

Honda introduced a self-isolating experience as the brand’s virtual museum opened its virtual doors in the Japanese Twin Ring Motegi circuit showcasing a wonderful 360º tour of the largest collection of classics developed by the Japanese marque.

Honda Virtual Museum - Lobby

The virtual tour of the museum is a ‘personal’ tour which you control at your pace and rekindles the spirit of the company’s 70-year history through its most iconic products. Without leaving the sofa, the viewer can visit the three floors of the museum and see a vast sample of the vehicles that marked Honda’s automotive milestones.

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