Following an intense legal wrangle with Bentley Clothing, a Manchester-based family ran business, the luxury and classic car brand, Bentley Motors, can no longer brand their clothes in the UK with their name.
The infringement, ruled by the High Court states that Bentley Motors breached trademark guidelines and can no longer use the ‘name’ on its lucrative clothing range. Furthermore, the company may have to limit future designs to scarves, ties, caps and jackets, although this has not been made absolutely clear yet.
The 10-year ongoing dispute with Bentley Clothing, which saw a high court action launched in 2017, is said to have left Bentley Motors “extremely disappointed” and that the company would be considering an appeal against the decision.
If the appeal is not allowed the company could be faced with the daunting task of destroying vast amounts of clothing released prior to the ruling being enforced including jackets worth in excess of £2000 each.
Bentley Motors released a statement saying:
“Bentley Motors was founded 100 years ago and is an internationally recognised brand operating in 60 different markets around the world. We have been selling clothing for more than 30 years in the UK and at no point has there been any evidence of confusion with another company’s trademark.”
Who Are Bentley Clothing?
Bentley Clothing, originally located in London, makes sporting lifestyle clothing for ladies and gentlemen and has been established since 1962. The company relocated to Manchester in the 90s and also provides garments to other British luxury fashion houses including Aquascutum, Burberry and Gieves & Hawkes.
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Bentley Motors Limited is a British luxury car manufacturer and a subsidiary of the Volkswagen Group since 1998. The company turned over €1.5bn in the year 2018 and sells an estimated £150,000 worth of clothing annually in the UK.