The postwar classic heavyweight Morris Minor, designed by Alec Issigonis, was one of the most popular British cars ever made.
2018 marks 70 years since the first Minors rolled off the production lines at Cowley in Oxfordshire. In this celebratory publication Ray Newell looks in detail at the development of the wide range of models produced during a production run that spanned twenty two years in the UK.
Using mainly contemporary materials covering four decades, he transports the reader back to an era when the pace of life was much slower and the marketing of the vehicles was considerably different to the slick advertising of today.
The worldwide appeal of this trendsetting vehicle is examined in the context of the ‘export or die’ mentality that dominated postwar Britain, as are the innovative production methods used to ensure that ‘Morris Motors Ltd’ lived up to its ‘quality first’ reputation.
Variations from standard specifications are considered with reference to mechanical up-rating, different body styles and the use of modern accessories to enhance further the comfort and styling of what was dubbed ‘The World’s Supreme Small Car.’ Issigonis sketches of the prototype cars, sales brochures, promotional materials, and rare and unusual photographs make this a fascinating book.
The continuing appeal of the car voted Britain’s most popular classic in 2016 is examined, as are the factors which continue to attract a new generation of 21st century owners.
Morris Minor by Ray Newell
£35.00 UK, $60.00 USA, $78.00 CAN
Points Of Interest
- 2018 marks 70 years since the Morris Minor entered production
- Informative text from a well respected author
- Fascinating contemporary photographs
- Colourful nostalgic advertising materials
- Up-to-date factual information on upgrading Morris Minors for the 21st century
- Information for enthusiasts by enthusiasts with a review of the current club scene.
- international dimension with a review of production overseas
- Period accessories and modifications
- Road test reviews