‘Delicious’ Morris JE Van Is Finally Revealed To The Public

Morris JE Van
Morris JE Van

The Morris JE Van has finally been revealed and the impressive new battery-electric light commercial vehicle (LCV) looks nothing like a Deli van.

You may remember the article surrounding Morris Commercial which disappeared over half a century ago in 1968, with a new group of investors claiming the brand name and relaunching the lovable Morris J-Type as a 21st-century electric classic.

Production of the all-electric Morris JE will begin in late 2021 but will cost anyone looking to purchase the rejuvenated Morris approximately £60,000.

Boasting a state-of-the-art lithium-ion battery powertrain, and featuring a modular chassis and carbon-fibre body construction, the JE is a unique proposition. Its technically advanced engineering and highly distinctive styling take the original, iconic Morris J-type van as its inspiration.

Morris JE Van Revealed
Morris JE Van Revealed

Management Team

Presenting the Morris JE were the highly experienced senior management team, consisting of Dr Qu Li, CEO and Founder of Morris Commercial; Johanna Kriisa, Director of Marketing and Investor Relations; and Tony Frazier, Director of Engineering and Supplier Development and Ewoud Vroegop, Director of Sales and Business Development

Dr Qu Li said:
“It is a delight to unveil the new Morris JE to the world and for us to show what we have been working so hard to achieve. From the outset, our vision was to bring a new concept to the LCV market, not just in terms of the battery-electric powertrain, but also to introduce a timeless design that takes the aesthetics and appeal of such a vehicle to a whole new level. What we have created is a beautiful, retro design that sits upon a cutting-edge, modular BEV platform, delivering practicality and functionality to compete with the best in its segment.”

Morris JE Van
Morris JE Van

Design

The JE is not intended to be a replica or a continuation of the original Morris J-type, but a reimagining of the original, iconic design. The original J-type was unapologetically distinctive, with its minimal front overhang, distinctive pear-shaped grille, split front windscreen and swooping roofline. The new JE benefits from many of these core styling attributes in a marriage of retro yet entirely contemporary design for the 21st century. In recent years, attractive van design has been largely neglected in favour of utility and functionality, but now the Morris JE reintroduces exciting design without compromising practicality and functionality.

Functionality

The JE is an LCV that sits within the 2.5-tonne segment, the lightest sector in the commercial vehicle market. However, it boasts a 1 tonne (1000 kg) payload and 5.5 m³ carrying capacity, which is more typical of vehicles in the larger 3.5-tonne sector. It will accommodate two standard Euro pallets on the rear loading space. Access is provided via full-width rear doors and a sliding side door on the nearside of the vehicle. The lightweight construction means that its range is optimised to around 200 miles, making the van an exceptionally practical proposition as an urban commercial vehicle.

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The original Morris J-type

The J-type is one of the most iconic commercial vehicles in British history. Not only did it look unique, but it also played an important role in post-war Britain. It was the van that was used by large and small businesses alike and was a distinctive vehicle that was seen on every street in Britain for many years. Like the Mini, the Morris Minor and the Land Rover Defender, it’s one of relatively few truly iconic post-war British automotive designs. It is a triumph of aesthetic and practical design and created a ground-breaking footprint-to-volume ratio. Many iconic brands used the original J-type vans, including Cadbury, Carlsberg, Dunlop, John Lewis, OXO, Pickfords, Royal Mail and Walls, to name a few.

More information can be found at www.morris-commercial.com

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