The Lingotto Shopping Center in Turin will play host to the automotive exhibition ’Lingotto LIVES & RELIVES. When it was a factory’ from today until until 31 December 2020.
Internationally renowned, but not always recognised for its past glory as a car-making factory, the exhibition offers a fascinating journey of discovery in a place that symbolises Turin and its urban regeneration.
Drawings & Photography
Thanks to a vast array of documentation including drawings, photographs, films and iconic vehicles, visitors can relive the history of the famous Fiat factory in the period between the early 1920s and the late 1980s.
The exhibition will remain open to the public until 31 December 2020, at Pavilion 5 of the Lingotto Shopping Center in Via Nizza 230 in Turin.
The FCA department is dedicated to the protection and promotion of the historical heritage of the group’s Italian brands including contributed videos and photographs from the Centro Storico Fiat for the creation of this exhibition.
Centro Storico Fiat houses an incredible collection of cars, memorabilia, models and advertising posters, plus a huge archive that tells the story of the largest Italian car manufacturer.
The materials loaned by the Centro Storico Fiat evocatively narrate the productive and architectural history of Lingotto in its design, operation, conversion and renovation phases. The Fiat Lingotto factory was inaugurated in 1923, and is still admired today for its extraordinary modernity, elegance and for the breathtaking solution of the rooftop test track, which at the time astonished many architects.
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Long before it was finished, what had been conceived as a workplace became a symbol of Italian industry and inventiveness and very soon entered the country’s collective memory.
Over the decades it became the birthplace of numerous legendary models and contributed to the motorisation of Italy, until new production processes needed to move to plants that responded to a different technological logic.
Lingotto found ways to renew itself to adapt to the needs of a changing urban context and – while remaining a symbol of industrial archeology – the factory has undergone a long process of internal restructuring, leaving its charismatic external appearance unchanged.
As part of the “Torino Design of the City 2020” event, the exhibition “Lingotto VIVE & RIVIVE. Quand’era una fabbrica” also aims to raise awareness of the Torino Automotive Heritage Network project.
This consists of a web of cultural and entrepreneurial events that act to revive the cultural heritage of the automobile city of Turin, through initiatives for the enhancement, promotion and interpretation of the city’s industrial history and its territory.