Festival of the Unexceptional Moves To ‘Exceptional’ Venue

Festival of the Unexceptional
Festival of the Unexceptional - Grimsthorpe Castle

The 2020 Festival of the Unexceptional has relocated to the rather exceptional Grimsthorpe Castle in Lincolnshire, a 1516 architectural masterpiece for Saturday, July 25th.

Hagerty announced that a new venue for the spectacular Festival of the Unexceptional Concours de l’Ordinaire was required due to an increased demand for larger show space, which led to a mix of Tudor and Baroque splendour, originally given as a wedding gift by Henry VIII to William, 11th Lord Willoughby de Eresby being chosen for this year’s event.

Now in its seventh year, the event has been pencilled in for Saturday, July 25th and welcomes the UK’s largest collection of mundane vehicular transport, perfectly befitting the status of those exhibits wearing hallowed Ghia, Vanden Plas and CD badging.

Festival of the Unexceptional
Festival of the Unexceptional 2019 highlights

Since the inception of this bizarre and ‘unexceptional’ event was first staged in 2014, the automotive festival has cemented a well-earned slot in the automotive calendar as the only attainable concours event offering a mix of great cars and a prestigious location with an informal and friendly approach not often seen on the concours circuit.

The ‘extraordinary’ and now the successful format of long-forgotten ‘ordinary’ classic cars and commercial vehicles of the late 1960s, 70s, 80s and 90s, is now embraced by the everyday daily driver/owner and enthusiast.

From ‘Bobby basic’ to the ‘much-maligned’ Austin Maxi, the display offers a wide spectrum from the spirit of mundane motoring and should be celebrated at every given opportunity.

Once again, Hagerty’s annual Concours de l’Ordinaire will be free to attend and open to classic cars and light commercial vehicles from across the globe that was built between 1966 and 1996. Last year’s panel of automotive expert judges deemed a gloriously original 1977 Morris Marina Deluxe Estate as the overall winner, with a 1978 Vauxhall Chevette Deluxe E saloon as notable runner up.

Marcus Atkinson, Hagerty’s Managing Director said:
“We operate in a changing market, and the phrase Classic Car now covers a wider variety of vehicles than ever before. The demographic is broadening, the cars diversifying and Hagerty deem it vitally important to be welcoming for all types of classic car owners and enthusiasts. Not only do we offer market-leading insurance cover, but we also provide an engaging calendar of events enabling owners to get out and drive their cars regularly. The 2020 Festival of the Unexceptional will be the biggest yet, and we are excited to exploit the opportunities this stunning new venue provides. While we may call the event unexceptional, it is far from it. We curate the best everyday cars ready to display informally and without stuffiness for everyone to enjoy. We may have more cars on show this year, but our fun and inclusive ethos for the show remains unchanged.”

The Hagerty Festival of the Unexceptional celebrates a generational shift towards affordable classic cars and respects the love directed to them by owners and enthusiasts. The fact the event sells out year after year emphasises the deep-rooted understanding Hagerty has of market trends and movements and highlights their passion for creating innovative and engaging events.

Festival of the Unexceptional
Festival of the Unexceptional – Winners

Owners of suitably mundane but interesting ‘unexceptional’ 1966-1996 vehicle can register it for consideration from 14th February via this link.

A limited number of public access tickets will be released in April. Once ‘sold out’ further tickets will be available to purchase.

2020 Classic Car events can be viewed here.

Be the first to comment

Leave a Reply

Your email address will not be published.