McLaren Automotive premieres their McLaren Elva Gulf Theme by MSO, a celebration of the renewed relationship between McLaren and the Gulf Oil brand and another example of how designs from McLaren’s racing history are inspiring the brand’s modern-day customers.
The unique McLaren roadster is dressed in blue and orange Gulf colours and makes its world debut at Goodwood SpeedWeek, a ‘closed-doors’ live broadcast event bringing together the past, present and future of motoring and motorsport at the Goodwood Motor Circuit in the UK.
McLaren and Gulf recently confirmed a new partnership that renews a historic union between the two brands that originated in the 1960s, a decade when both companies made their first forays into motorsport. Gulf branding appeared on McLaren’s Can-Am, Formula 1 and Indy cars from 1968 to 1973. Two decades later McLaren F1 GTRs run by customer team GTC carried the famous Gulf livery in global GT racing, including at Le Mans.
The Goodwood livestream is below…
Taking part in the Gerry Marshall Trophy presented by Sure will be nine-time Le Mans winner Tom Kristensen, five-time Le Mans winner Emanuele Pirro, three-time Indy 500 winner Dario Franchitti and three-time BTCC champion Gordon Shedden, all in Chevrolet Camaros; former World Touring Car Champion Rob Huff in a Ford Capri; F1, Le Mans, Formula E racer and Sky Sports F1 presenter, Karun Chandhok, driving a Ford Fiesta; and 2016 Le Mans 24hr winner and World Endurance Champion, Neel Jani, in a Rover SD1.
Household names competing in the St Mary’s Trophy include Formula E and Sportscar driver Tom Blomqvist in a Mini Cooper S; his father, 1984 World Rally Champion, Stig Blomqvist, in a Ford Galaxie; British Touring Car Champions Colin Turkington and Andrew Jordan in a pair of Lotus Cortinas; former F1 driver, Le Mans podium finisher and BTCC race winner, Tiff Needell, in a Jaguar MK2; and the one and only Rowan Atkinson in a Plymouth Barracuda.
The McLaren Elva Gulf Theme by MSO is a striking celebration of both McLaren’s history in sports car racing and our new partnership with Gulf Oil. McLaren Special Operations is committed to pushing the boundaries of the ‘art of the possible’ and projects like this showcase the increasingly extensive range of personalisation options we can offer customers – in this case, enhancing the authenticity of the livery by incorporating Gulf brand logos into the design.
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The Elva, which follows the McLaren P1TM, McLaren Senna and Speedtail in McLaren’s Ultimate Series, links McLaren’s heritage to its present and future with a name and style that recalls the McLaren-Elva sports racers of the 1960s. These were among the first sportscars designed and raced by Bruce McLaren and the company he founded, and the new Elva evokes the true spirit of driving enjoyment symbolised by this era.