International Women’s Day 2020 (March 8) will remember Pat Moss who, when it came to motor racing wasn’t just ‘one of the boys’ proved she was way better than most of the boys.
Sister of the illustrious formula one legend Sir Stirling Moss, British woman rally driver Pat Moss sadly died at 73 but her sheer dedication, competitive attitude, ability and success throughout the 50s and 60s meant she had forever cemented herself as the worlds leading woman rally pilot.
Born in Thames Ditton, Surrey, England, Pat Moss was the daughter of competition driver Alfred Moss and quickly mastered the art of driving cars. At the tender age of only 11 years old, Pat was given her first taste of junior rallying by her now-famous brother Stirling Moss.
Prolific horsewoman and even part of the British showjumping team, Moss decided it was time to change direction in 1953. Aged 18 she began taking part in club rallies and subsequently purchased a Triumph TR2 which allowed her to take rallying to the next level.
International Women’s Day – Classic Mini
Moving forward to 1962, MINI – a longtime champion of women before mainstream embracement – welcomed legendary female rally driver Pat Moss to the Tulip Rally with open arms. It was there that Stirling Moss, whose mother, father and brother were also accomplished racers, delivered the first victory for the classic Mini. This win was instrumental in helping the marque truly take the rally world by storm, leading to wins at three Monte Carlo Rallies.
Steve Ambeau, Head of Marketing and Brand Communications for MINI USA>
“Women have long been part of the rich history of MINI. As we approach International Women’s Day, we wanted to complement our new ‘For the Drive’ platform with a celebration of the drive of women today alongside our heritage and highlight the success of one in particular who helped start it all, Pat Moss.”
Celebrating this and other outstanding achievements, MINI USA has partnered with PAPER Magazine to launch an impactful digital campaign, #DoItForTheDrive, to celebrate International Women’s Day 2020.
The digital and social campaign will feature a video showcasing Pat’s story, which will be narrated by her daughter Susie. Additionally, other prominent women throughout history will be highlighted. The campaign will also include a dedicated editorial on PaperMag.com.
Classic Car Curation will also share the achievements and success via its social media channels, engaging others to recognise International Women’s Day on March 8.
The #DoItForTheDrive campaign launches today March 7, 2020, and you can follow us via the links below: