Land Rover Celebrate 70 Years Iconic Status With Global Broadcast

Land Rover Celebrate 70 Years
Land Rover Celebrate 70 Years - From Sand To Snow

70 years on, Land Rover will pay tribute to the Wilks brothers’ rough blueprint of a giant Defender drawn in the sand, elevating this to new heights and recreating the legendary shape in the white snow of the French Alps.

World Land Rover Day

Aptly named World Land Rover Day, this prestigious 70th anniversary will be celebrated on April 30th 2018.

The legendary marque will mark this momentous occasion via global broadcasting, sharing the 4×4 love and the millions who cherish this now incredibly charismatic mud-plugging hero.

From politicians, film stars and the average Joe public, this streamed programme will deliver a fitting tribute to seven decades of thrills, spills and valuable humanitarian work throughout classes and culture across the world.

Land Rover Design

Designed by the now famous Wilks brothers’ and simply called Land Rover, Maurice and Spencer joined forces on the aforementioned farm in Newborough. Spencer was in fact managing director of Rover and the synergetic connection was an obvious choice.

Apparently influenced by the Jeep a prototype was assembled, later called Centre Steer and built on the reliable Jeep chassis and axles. Colours were of course limited and dictated by the military connection and surplus supplies of aircraft cockpit paint, which meant green was embraced in every possible way.

Land Rover Global Broadcast

A global broadcast will begin at 20:00 BST on Monday 30 April – 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show. The story will depict in detail how the ‘Landy’ started out as a humble utility vehicle at the end of the Second World War, growing into arguably the most famous and favourite 4×4, selling in excess of 7 million units.

Many of these early models have been carefully restored to their former glory by Land Rover devotees.

Viewers tuning in can expect to witness a whole host of fantastic model selection, including the inspirational figures behind the legend. The programme will also take a look into the future with an insight from the factory perspective.

Prof Dr Ralf Speth, Jaguar Land Rover CEO, said:
“Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterised Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivalled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success.

“Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and making more of our world. From our employees to customers and enthusiasts, this is the family that makes Land Rover special.”

Click to zoom the amazing image below

Land Rover Celebrate 70 Years
Land Rover Celebrate 70 Years

A vehicle line-up including HUE: the first prototype Land Rover, the original two-door Range Rover and the seven-seater Discovery, as well as expedition-proven models from across the decades, will share the stage at the Land Rover Classic Works in Coventry. The current range, including the sector-defining Range Rover Evoque and Velar SUVs, will also be on screen as Land Rover celebrates its lifelong status as a favourite among celebrities, politicians and royalty.

The year of 70th celebrations has already begun and one of the vehicles from the start of the story will star in the show. In January, Land Rover revealed plans to sympathetically renovate the world’s most historically significant unrestored model – one of three pre-production cars from the original Amsterdam motor show launch on 30th April 1948.

Now in the hands of the experts at Land Rover Classic, it will take the stage alongside its closest modern relative – the exclusive 405PS Defender Works V8 revealed earlier this year. Only 150 of the powerful 70th edition models will be produced and each of the specially engineered V8 derivatives will be built under the same roof, by Land Rover Classic’s team of expert engineers.



1948     Land Rover Series I launched at the Amsterdam Motor Show

1953     Long Wheelbase version of the Series I is introduced

1956    Oxford and Cambridge teams complete on London to Singapore expedition in Series I

1958    Land Rover Series II unveiled with more refined design

1970    Original two-door Range Rover (the Classic) goes on sale

1971    Land Rover Series III launched

1972    Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition

1976    1,000,000th Land Rover built

1979    A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981    Land Rover begins legendary partership with Camel Trophy

1981    Four-door Range Rover released

1989    Land Rover Discovery, the third Land Rover model, goes on sale

1990    Original ‘Landie’ relaunched and renamed Defender

1994    Second generation Range Rover launched

1997    All-new Freelander is unveiled with innovative new technology: Hill Descent Control

2001    Third-generation Range Rover with all-round independent air suspension revealed

2003    Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia

2004    Range Stormer Concept previews performance Range Rover and three-door body

2004    Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show

2005    All-new Range Rover Sport unveiled

2006    Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood

2008    LRX concept car previews design language of a new luxury compact SUV

2009    Fourth generation of the Land Rover Discovery introduced

2010    Range Rover Evoque, the world’s first luxury compact SUV, makes global debut

2012    Fourth-generation Range Rover introduced – the first all-aluminium SUV

2013    New generation of Range Rover Sport unveiled at New York Motor Show

2014    Special Vehicle Operations (SVO) division is officially launched

2014    Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover

2014    Discovery Vision Concept previews design vision for new family of Discovery vehicles

2014    Launch of Discovery Sport, a new premium compact SUV with 5+2 seating

2015    Trio of end-of-line Defender editions revealed with biggest sand drawing in UK

2015    Exclusive Range Rover SVAutobiography long wheelbase launched in New York

2015    Evoque Convertible becomes world’s first luxury compact SUV convertible

2015   One-of-a-kind Land Rover ‘Defender 2,000,000’ sells for £400,000 at charity auction

2016    Last Defender rolls off the production line

2016    All-new Discovery with world-first remote Intelligent Seat Fold technology launched

2017    Land Rover launches the fourth Range Rover, the Velar

2018    Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show