Following the success of its two-day event, The London Concours 2021 will be transformed into a three-day event, with ‘Supercar Friday’ being added to the automotive proceedings.
Returning to the Honourable Artillery Company in June 2021, The London Concours presented by Montres Breguet will expand the event with an all-new ‘Supercar Friday’ thrust into the mix as the show spreads its wings over three days.
Previously held over two days, Wednesday and Thursday, the event will capitalise on the demand for a dedicated supercar day, running the traditional London Concours from 9-10 June, followed by London Concours ‘Supercar Friday’ on 11 June.
First established in 2017, the London Concours has quickly grown into one of the nation’s top automotive events, attracting an extremely high calibre of cars and luxury partners to the Square Mile. In 2020, over 100 cars were on display across nine classes and three major features.
The main concours event classes included ‘Speed of Sand’ – dedicated to the world of hot rods – ‘Convertibles: The Golden Era’, ‘The Pursuit of Speed’ and ‘Lancia Legends’. Each was packed with rarities, including a line-up of four Lancia 037 competition cars, one of just 54 Lamborghini Silhouettes ever built and an ex-Stirling Moss Jaguar XK120.
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In 2021, this same high standard of cars of all ages will remain for the first two days of the show, before a cavalcade of modern and modern classic supercars drive into the Honourable Artillery Company HQ to take their place for ‘Supercar Friday’.
As the London Concours continues to evolve we’re always looking for ways to develop a show that’s perfectly in tune with our audience’s wants and needs. With the addition of ‘Supercar Friday,’ we can tune in to the City audience desire, all the while delivering the same much-vaunted London Concours we always have.