The London Motor show will include a Grand Auto revival scheduled for July 2018.
Brand Events is today delighted to unveil further information about its new flagship Grand Auto, which will take place between the 5th and 8th July 2018 at Olympia.
Brand Events is one of the UK’s most successful innovators in live consumer events and exhibitions. It is the company behind the globally successful Top Gear Live, CarFest Festivals for BBC Children in Need, the London Classic Car Show and the recently launched Fast & Furious Live.
It is now reviving a London motor show at Olympia after an 81-year hiatus with the launch of Grand Auto – a next generation motor show. Grand Auto will be the ultimate celebration of motoring that will showcase over 250 of the world’s most desirable cars from the world’s greatest marques, paying homage to the future, present and past of automotive greatness under the roof of the iconic Olympia in Kensington.
Grand Auto will bring a fresh approach to the traditional motor show and will include the following headline features:
THE RUNWAY: The Ultimate Car Parade. Unlike other motor shows, the cars at this show will be seen doing what they do best – moving! A purpose-built runway will see classic, current and futuristic cars from global automotive manufacturers driving through the centre of the show
THE TIME CAPSULE: Decade-Defining Cars. Chosen by a panel of six influential personalities from the world of motoring and design, this will be a unique showcase of the most iconic cars of each decade
FUTURE TECHNOLOGY ZONE: Showcasing the latest innovations that are transforming our driving world including connectivity and autonomous cars
VISION 2020: Grand Auto believes that the future of car technology is not 50 years from now, it’s today. Vision 2020 will include a programme of lectures from industry experts and thinkers to explore the themes of change in the automotive industry
CHEFS, CARS & MICHELIN STARS: This on-site restaurant will allow patrons to eat food curated by Michelin star chefs who will create regionally inspired menus from the spiritual homes of the world’s best cars
F1 CAFÉ: Immerse yourself in the live screening of the British Grand Prix from qualifying to the finish line
The event will feature thought-provoking, curated displays; dynamic parades and a special tribute dedicated to the memorable motor shows of years gone by.
A number of global/leading manufacturers have already been confirmed to attend Grand Auto, including Jaguar, Aston Martin, Bentley, Pagani, KTM, Peugeot and Lamborghini, with more to be announced in the coming months. Additional key exhibitors include Stratstone, Bob Forstner, Brabus and Joe Macari.
To launch Grand Auto, a panel of automotive experts hosted by Henry Catchpole last night debated current and future trends in the automotive industry, exploring topics including; how urbanisation is likely to change the business model of traditional OEM’s, how the government is looking at strategy and policy to explore how the UK can become a global leader of future, autonomous and disruptive automotive technologies, and how the internal combustion engine is not dead!
Grand Auto Creative Director Bas Bungish said: “After announcing our initial plans back in May to bring a true, manufacturer-packed motor show back to Olympia we are pleased to be able to share some more about Grand Auto with you today. This unique event will feature over 250 of the most desirable cars from the past, present and the future, from the world’s leading motor manufacturers, specialist and classic car dealers. Olympia is an iconic venue with a unique motoring heritage and we are looking forward to creating the next chapter with Grand Auto.”
Ticket information will be released in January 2018. For more information on the show, visit www.grandautoshow.com