Morgan Motor Company Open Experiential Hub At Bicester Heritage

Morgan Motor Company

The Morgan Motor Company will open an experiential hub at Bicester Heritage offering a range of driving experiences for customers and enthusiasts. The company is the latest resident to join the Bicester Heritage experience and hopes the vibrance and facilities will promote the brand even further.

A dedicated fleet of ‘Bicester’ specification Morgan models, dressed in a striking Safari Yellow, have been built for driving experiences that will run from Morgan’s base at Bicester Heritage. Morgan’s current Bicester fleet includes the Plus Four and Plus Six, with a 3 Wheeler also being available in 2021.

In addition to Morgan driving experiences – which will be run on both road and track by performance driving coaches – Morgan’s aim for the appropriately titled Morgan Experience Bicester is that it will provide visitors with the ideal destination to experience the Morgan brand. Whether those visitors are part of the Morgan community already, or new to the world of Morgan, the Bicester Heritage base will be ideally located for access by the UK and overseas visitors and will work in partnership with the Morgan factory in Malvern, Worcestershire.

Morgan Motor Company

Morgan Experience Bicester will be the first company-operated premises outside of Malvern in the company’s 111-year history. The announcement of the new premises coincides with major works to Morgan’s existing visitor facilities at their historic factory – which have been completely repurposed during 2020 – and are due for completion in January 2021.

Steve Morris, Chairman & CEO, Morgan Motor Company, said:
We are extremely proud to announce plans for Morgan Experience Bicester. The experiential offering of the Morgan Motor Company is something that's grown significantly over the last decade, and with our friends at Bicester Heritage, we have the perfect opportunity to extend this offering further. From the Bicester Heritage team to the fellow residents, everyone has been extremely welcoming, and it's reassuring to know that we are joining a community of likeminded individuals.

The introduction of Morgan Experience Bicester will revolutionise our offering to the Morgan community, and I'm particularly excited to begin Morgan's involvement with future Bicester Heritage events.

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