This is project MAYBACH: a collaborative electric concept car designed alongside fashion designer Virgil Abloh who sadly died last weekend…
Mercedes-Benz is paying tribute to the founder of luxury streetwear brand Off-White and artistic director at Louis Vuitton, Virgil Abloh who passed away recently after a long battle with cancer aged only 41, by showcasing the project in place of a press event.
The Rubell Museum will host ‘Project MAYBACH’ and open its doors to the public from December 1st – December 2nd, with access offered exclusively to students from local design schools from 11:30 am to 12:30 pm on December 1st.
A humble contribution to Virgil’s vast legacy, the Mercedes-Maybach show car highlights the possibilities of future design and is the result of ongoing cooperation with the polymath artist, architect, creative director, fashion designer, and philanthropist; driven by a shared passion to enrich the conversation around luxury design.
Mercedes-Benz is devastated to hear of the passing of Virgil Abloh. Our sincere thoughts are with Virgil’s family and teams. Now opening the world of our collaboration, and Virgil’s unique vision, to the public, we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work
The design is said to be unlike anything developed by Mercedes-Benz with all elements built entirely from scratch. Prolific fashion designer Abloh and visionary Gorden Wagener were inspired by the great outdoors and reimagined a traditionally metropolitan brand within a distinctly off-road environment.
The end product is a 2-seated off-road EV coupe that embraces huge Gran Turismo proportions with spaceship technology, folding info screen and sumptuous tanned leather interior to relax in.
A key focus for both Abloh and Wagener was a responsible vision of future design. Complete creative freedom – untethered by production requirements – enabled the design teams to conceptualize what the future of electric travel could look like. For example, under the transparent surface of the bonnet are ‘solar cells‘ that increase the imagined range of the Project MAYBACH.
The car is being shown with the blessing of Abloh’s family and the Mercedes-Benz teams thanked Virgil for the inspiration to explore the power of cross-industry dialogue to imagine a better, more inclusive future.
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