RM Sotheby’s SHIFT Magazine Targets ‘The Road Ahead’


Leading auctioneers, RM Sotheby’s recently released it’s extravagant Winter 2018 SHIFT magazine, aptly titled ‘The Road Ahead’.

The British multinational corporation, based in New York, welcomes friend, enthusiast and affable expert Donald Osbourne as feature contributor on a very interesting cover story, “Elegance, Speed and Victory: The Story Of Alfa Romeo.” The essence of which recognises how the legendary historic Alfa fends off many obstacles and rebuilds itself into the company we know and love today.

Electronically packed with a host of interesting information, SHIFT delivers on all motoring fronts, including the unveiling of a one-of-a-kind 2018 Lamborghini Huracán RWD designed specifically for His Holiness Pope Francis!

Pope Francis
2018 Lamborghini Huracán RWD designed specifically for His Holiness Pope Francis

Auction Results

Auction results seem to have that elusive magnetic charm that your classic petrolhead simply cannot resist. Events such as RM Sotheby’s Contemporary Art Evening, witnessed (for the first time in history) a very special Ferrari F2001 Formula 1 car going under the auctioneers hammer. Navigated to the chequered flag by none other than the legendary Michael Schumacher, this extraordinary F2001 set the benchmark for a modernera Formula 1 car at just over $7.5M. Final auction results reflected an amazing return $7.5M in total sales, with 100% of lots being sold.

Fortunate travellers to RM’s flagship Monterey sale would have seen the company’s most successful results to date, achieving a staggering $133M in sales with a reported 88 percent sell-through rate.

Aston Martin Trio

Sotheby’s reported that a stellar trio of Aston Martins broke several marque records, with the 1956 DBR1 setting the world record for most expensive British automobile sold at auction and the 1959 DB4GT Prototype achieving a new record for the model.

Aston Martin
Sold for $6,765,000 at Monterey 2017

Be sure to read the very stimulating ‘Five Fast Questions’, where Azar Khosrowshahi sat down with Car Specialist Matt Malamut in California deliberating, cogitating and generally thrashing out what it’s like to drive your dream car.

Is SHIFT worth giving some voltaic investigation? Yes, if nothing else it proves the glossy magazine look can still be achieved if interesting, diverse and multifarious content is given careful digital exposure.

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