Rolls-Royce’s glorious ‘Boat Tail’ will make its first ever public debut at the Concorso d’Eleganza Villa d’Este this weekend…
Costing an eye-watering £20,000,000, the worlds most expensive new car will be on view to selected guests and media for two days only on the Mosaic Lawn within the grounds of the Grand Hotel Villa d’Este, on the shores of Lake Como, Italy.
The car will be unveiled at 11.30 local time on the Mosaic Lawn by Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars and will then be available for guests and journalists to view for two days only, before returning to the privacy and seclusion that have surrounded it since it was formally revealed in May 2021.
“It is a wonderful privilege to reveal this unique Rolls-Royce to the world for the very first time. Although images have been widely shared, the car itself has not been displayed in public before.
“The Villa d’Este Concorso d’Eleganza is the perfect occasion, bringing together leading international media alongside knowledgeable motoring experts and discerning luxury aficionados, on the glamorous shores of Lake Como. There is also a pleasing symmetry in that we launched the first coachbuilt Rolls-Royce of the modern era, Sweptail, at the 2017 event.
“It is a truly historic moment for the marque. We are leading a modern coachbuilding movement that takes the wider luxury industry into an entirely different space, where hyper-personalisation and contemporary patronage provide essentially limitless possibilities.”
While images of the car have previously been shared and admired around the world, this is the first time Boat Tail itself has been displayed in public and a unique opportunity for guests and journalists to examine the car’s remarkable coachbuilt construction and extraordinary Bespoke detailing, which were designed and hand-built at the Home of Rolls-Royce in a highly demanding technical and creative project lasting almost four years.
Boat Tail Beauty
Rolls-Royce’s ‘Boat Tail’ is, without doubt, a stunning creation but is it the most beautiful? We think not… take a look at this 1928 Mercedes S-Type Boat Tail.
In a busy week, the marque recently announced its ICE to EV strategy this week with the first fully electric vehicle called ‘Spectre’ currently undergoing on-road testing with clients taking first deliveries of the car in the fourth quarter of 2023.
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