Following a 12 year absence, The British Motor Show will return to the automotive showcase arena at Farnborough International from 20th to 23rd August 2020.
Organised by Automotion Events, the all-new venue and organising committee will embrace over 100 years of combined automotive industry experience in a bid to bring something different to an already crowded 2020 calendar. The team will be led by Andy Entwistle as Chief Executive and will include Paul Swift as the show’s technical director, the man behind the Top Gear Live stunt show.
The show will retain a ‘traditional feel’ whilst making use of technological features other shows are now implementing to attract visitors through the doors.
As well as a display of all the latest and greatest new cars, with manufacturers and dealers showing their flagship models, it will also have halls dedicated to classic cars, motorsport and a huge hall dedicated to electric cars and alternatively fuelled vehicles. The involvement of classic electric vehicles has yet to be clarified.
Andy Entwistle, CEO and Show Director, explained:
“I’m incredibly excited to announce that we’re bringing the British Motor Show back, which I could not have done without the great team behind me. This will be like no motor show that has been seen before, and our focus on past, present and future means there will be something for the whole family, as well as every petrol-head. I’m particularly excited about the technology hall where we will be able to get EVs and alternatively fuelled vehicles in front of the masses for the first time.
“At a time when the motor industry has taken a few knocks, I’m proud to be able to support the manufacturers and suppliers and give them a platform to really shout about their products and innovations. We are making the show accessible to everyone, including exhibitors. This is a new breed of motor show with a historic name, that will deliver something completely new, unique and utterly unmissable.”
As ever there will be a Motor Show Marketplace where visitors will be able to check out and buy the latest products available, from technology to clothing, cleaning products and more.
An Imperial Cars Arena will see Live dynamic content whilst the use of a ‘Live Stage’ will host interviews, debates, discussions and general interactive sessions throughout the proceedings. Timetables are yet to be confirmed.
A Technology Hall will also feature a new Tech Theatre, where suppliers and manufacturers will get the chance to display and talk about the very latest in-car technology.
Alternative Drive Experience
The ground-breaking new ‘Alternative Drive Experience” will be dedicated to electric, alternatively fuelled and hybrid vehicles and will give visitors the chance to experience first-hand what it’s like to drive an electric car – a first for many of the visitors to the show.
The organisers have said the dates are ‘user-friendly’ and coincide with school holidays to make it as accessible as possible for all visitors, with around 50,000+ expected to attend the new resurgent event August 20th-23rd.
More information and tickets can be found via this link.
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